About Our Practice

We LIVE our mission statement. Each team member of the Wilcox Eye Center strives to meet our mission goals 100% of the time. We embrace the responsibility each patient entrusts us with regarding their global eyecare needs. We are here for you! We also know that as we deliver excellence it fosters referrals from within each patient’s network of family, friends and associates. This allows our cycle of giving to flourish. We thank each of you for that privilege.

About Dr. Wilcox

Dr. Peter E. Wilcox grew up on the Peninsula with his eleven brothers and sisters. Dr. Wilcox and his wife, Robin, live in Williamsburg with their three children, Jacob, Max and Matthew. He understands the importance of family. As a patient of the Wilcox Eye Center, you can expect to be treated as a member of our eye care family. Dr. Wilcox earned his Bachelor of Science degree from the College of William & Mary. He was awarded his Doctorate of Optometry from The University of Alabama at Birmingham and completed a residency in ocular disease at The Eye Institute in Philadelphia, Pennsylvania. Because research continues to alter the world of eye care, Dr. Wilcox is committed to continuous study. He has extensive training and experience in glaucoma treatment, cataract and refractive surgery co-management and specialty contact lenses, including corneal molding.

A Pledge from dr. wilcox

It is the mission of the Wilcox Eye Center to exceed each patient’s expectations by providing the most comprehensive and highest quality vision care services and products available. We will deliver this optimal level of eye care by remaining on the cutting edge through active research and continued education while investing in proven state-of-the-art technology. We will treat each patient with respect and create an enduring relationship based on trust and honest communication.

Wilcox Eye Center, History

Dr. James G. Wilcox, O.D., M.S., established this unique practice in 1981 by combining his gifts as a father, his excellence as a doctor and researcher, and his experience as a Captain and Commanding Officer in the United States Navy. Dr. Peter E. Wilcox joined his father in 1990 and then became sole proprietor upon his father’s retirement in 1999.

About Our Staff

Office Manager/Billing

Sandy Unverferth

Sandy has been with Dr. Wilcox since May 2007. She enjoys working in the medical field. Sandy does the patient insurance billing, making sure you get the coverage you deserve. Away from the Wilcox Eye Center, she enjoys spending time with her family, camping, gardening, cooking and reading.


Regina Berry

Regina brings 27 years of optical experience to the Wilcox Eye Center. Originally from Erie, PA, she worked as an Optical Lab Tech for 19 years at West Penn Optical. Her husband’s job moved them to Richmond, KY in 2006 where she worked eight years at Richmond Eye Care Center. She multitasked as a Frame Stylist and an Ophthalmic Technician. Her love of patient care and willingness to grow makes her an exceptional asset at the Wilcox Eye Center.

Regina is a huge animal lover who compassionately believes pet adoption is the only option. She is also a persistent “Save the Earth”, “One plastic bottle at a time” person where she continually encourages all of us to recycle to help make our planet a healthy and cleaner place to live.


Teresa King

The Wilcox Eye Center’s emphasis on total-body-wellness, knowing ocular health is tied to systemic health, makes Teresa a great member given her healing and nutrition background. Teresa is a chef and has spent over 4 years designing meals for cross-fit athletes, assisting them to improve their biology and properly fuel their workouts. Teresa participates as an Optometric Technician and assists Dr. Wilcox in educating and directing patients toward better health care choices. In her free time, she enjoys riding her horse, kayaking, target shooting and spending time with friends and family.
Front Desk/Technician

Victoria Baker

Vicki has nine years experience in the medical field. She graduated with high honors in Medical Administration, and while in school she volunteered at the Gloucester/Mathews Free Clinic. She returned to the area after spending four years at a busy practice in NY, previously invested five years in the field of ophthalmology. She takes pride in her work with her primary goal being; “to make all patients feel welcome.” When she is not working she loves an active family lifestyle, night fishing and enjoying the four seasons, especially Fall.


Emily Gill

Emily is a Licensed Optician and certified by the American Board of Opticianry. She has over 15 years of experience and is very passionate about her work. Emily is an exceptionally skilled Optician and takes great pride in helping patients find the perfect frame and lens design. Emily loves spending time with her family, especially her two sons.
What makes us different: Your Comprehensive Examination

Although it is imperative to determine your proper eyeglass or contact lens prescription, it is equally important to evaluate your entire visual system. We have one of the most technologically advanced offices in Virginia which allows us to uniquely evaluate your ocular health while providing unique solutions for your eye care needs. When properly studied, the eye can reveal a surprising number of systemic health disorders such as diabetes, arthritis, cerebrovascular disease, neurological disease, and cancer. You can feel good knowing in a world of volume and bargain eye care, we still put quality, comprehensive service above all else.

State-of-the-Art Retinal Exam

We are proud to offer our patients the unique EIDON Retinal Exam. EIDON is the first system to combine the advantages of SLO with the fidelity of true color imaging, setting new performance standards in retinal imaging. EIDON provides unsurpassed image quality, a unique, live, confocal view of the retina, three different imaging modalities, all integrated in a versatile system that provides new opportunities in retinal diagnostic.

Visual Field Screenings

The Wilcox Eye Center includes a computerized visual field analysis in your comprehensive examination. We feel this is a necessary component of an exam since it can reveal vision loss due to glaucoma, strokes, and tumors and other neurological disorders.

Wavefront Corneal Molding

Wavefront Corneal Molding is a unique non-surgical process clinically developed to reshape the cornea and correct nearsightedness with and without astigmatism. We create a therapeutic contact lens to gently reshape the cornea while you sleep. The result is crisp vision without contact lenses during you daily activities.

Refractive Surgery Correction

The Wilcox Eye Center is engaged in evaluations for refractive surgery correction procedures such as PRK, LASIK, LASEK, Intacs and clear lens exchange. If we determine that you are a good candidate for refractive surgery correction, we will provide you with an objective recommendation of which procedure best suits your needs. We will explain everything from preparing for the procedure to how you can expect to feel afterwards. At Wilcox Eye Center, we take pride in our complete pre and post surgical care. Be sure to ask us how you can schedule a no obligation consultation.

Long-Term Eye Disease Care

Dr. Wilcox provides “specialized long-term care” for many eye diseases such as:


Emergency Eye Care

At Wilcox Eye Center, Dr. Wilcox and his staff of eye health professionals are equipped to provide you with emergency eye care. We regularly treat eye injuries, infections, inflammations, and we remove foreign bodies from the eye.

Affordability & Incentive Programs

The Wilcox Eye Center offers various savings programs built on a foundation of everyday affordability such as:


  • A 20% savings on a second pair of eyewear per individual or family
  • Our exclusive Share the Care Referral Program which allows you to earn 10% to 100% off your next purchase (up to $150) simply by referring your family and friends.
  • A 10% savings for everyone age 65 and older


Insurance Claims

We will submit vision care claims to your insurance company for you.

Our Services At-a-Glance


Square Suite 1
2652 George Washington Memorial Highway
Hayes, VA 23072




To schedule an appointment, please contact our office directly.